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Collection-led activation

Cool Cats

Cool Cats Blue Cat predates the NFT boom by eight years. Today it is an animation and gaming brand with Animoca backing. We ran it live in Otherside.

PartnerCool Cats / Otherside
FormatCommunity Activation
Year2026

Blue Cat was drawn in 2013. He has been patient.

Cool Cats is a 9,999-piece Ethereum collection launched in July 2021, built around Blue Cat, a character its founding artist Clon first drew back in 2013.

It has since grown into an animation and gaming brand, with the Milk Chug animated series and the Cooltopia mini-game hub, and Animoca Brands took a majority stake in 2025.

We brought that character heritage into a live Otherside activation for the community.

Why this one matters.

Quick read on the partner, brand weight, and why this activation deserves space in the archive.

Cool Cats is a long-running NFT character brand centered on Blue Cat, animation, merch, and community worldbuilding.

This works as another recognizable blue-chip community activation lower in the grid.

Community receipts, not empty claims.

Each activation page is designed to hold X posts, clips, player reactions, and campaign proof as the archive grows.

Live activation designCommunity programmingSocial-first creativeProof-of-play packaging