Other GamesBack to activationsFranky x MetaMask
MetaMask brought its fox into Otherside: Rewards users at Level 2 and up earned an exclusive playable avatar on ApeChain. We built the live moment around it.
“A wallet loyalty program that pays out in playable avatars is a collab, not an ad.”
MetaMask, the most widely used self-custody crypto wallet, ran an Otherside avatar drop through its Rewards program: participants at Level 2 and above earned an exclusive NFT avatar built around the MetaMask fox, distributed on ApeChain.
We wrapped it in a live Other Games event, Franky and the Fox, so the avatar arrived as a scene the community played through rather than an announcement they scrolled past.
The stream pulled 3.9K views, tying a mainstream wallet brand to the Yuga world through a moment people actually attended.
Why this one matters.
Quick read on the partner, brand weight, and why this activation deserves space in the archive.
MetaMask is one of the most recognizable crypto wallets in the world, developed by Consensys and used as a primary access point for onchain apps.
Franky the Frog brings character IP and community energy; MetaMask brings mainstream crypto infrastructure credibility.
Portfolio angle: this is a strong collab card because it connects playful IP with an infrastructure brand almost every crypto user recognizes.
Community receipts, not empty claims.
Each activation page is designed to hold X posts, clips, player reactions, and campaign proof as the archive grows.
