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Cross-community event

Okay Bears x Dead King Society

Okay Bears broke Solana launch records, then pivoted to building real basketball courts. We paired it with Dead King Society builder network for a cross-community Otherside moment.

PartnerOkay Bears / Dead King Society
FormatCross-Community Activation
Year2026

One community builds real basketball courts. We built them a game.

Okay Bears launched on Solana in April 2022, sold out in under 40 minutes, and did roughly $18M in first-day secondary sales, a Solana record at the time. It has since repositioned as We Are Okay, funding real-world basketball courts in places like Tripoli, Lebanon and Surakarta, Indonesia.

Dead King Society is a Solana members network for web3 founders, traders, and artists, structured around tiered access passes.

We brought the two communities together in Otherside as a cross-community activation, a Solana-native crowd stepping into the Yuga world.

Why this one matters.

Quick read on the partner, brand weight, and why this activation deserves space in the archive.

Okay Bears is a Solana-originated culture brand built around community, art, apparel, and action-oriented identity.

Pairing it with Dead King Society turns the page into a cross-community proof point rather than a single-collection event.

Community receipts, not empty claims.

Each activation page is designed to hold X posts, clips, player reactions, and campaign proof as the archive grows.

Live activation designCommunity programmingSocial-first creativeProof-of-play packaging